• Client: IBM
    Project: IBM AnalyticsZone
    Platform: Website 
    Role: UX/UI, icon design
    Documentation Created: Idea generation, competitive research, user persona, user flow, IA, wireframe & annotation
    Site: IBM AnalyticsZone

    Project brief

    IBM AnalyticsZone is the place to be for personal analytics. You'll find free analytics software, lots of apps and a community to help you get up and running. And there's an abundance of compelling insight and guidance on the best practices in analytics.

    I work with stakeholders, project managers, visual designer, copy, and developer at IBM Design Lab under scrum and agile development. We redesign IBM AnalyticsZone in a short period of time.
  •  
    Ideation & Process
  • We start with competitive analysis and discover the strong points and shortcomings from competitors.To consolidate the findings redefine the user flow and information architecture.


    Innovation

    IBM AnalyticsZone is a product outside of IBM products because the target user is public instead of enterprise. Therefore, We redesign the information architecture to show the power of content from public. At the same time, we also design dynamic filter to filter the content. Users will find the information according our category more efficiency. 


    Site map - Before


    Website screenshots from original site
  • Key findings:
    - Images of Data visualization shall be focus point at the home page instead of the red car.
    - Images of Data visualization shall be focus point at the home page instead of the red car.
    - Two download and community section is confusing.
    - It is more friendly and clear for users to add navigation section. 
    - Two download and community section is confusing.
    - Demo video will drag more attention 
    - Move “chat with IBM” to the footer
    - Adding social icons
    - (Feature)Promotion space shall feature new campaigns and promote new products


    Site map - After
     
     
    Website screenshots
  •  
    Icons