DOT School Bus Campaign & Identity system

  • THE CHALLENGE:
     
    To create an identity system & campaign for School bus safety in Abu Dhabi.
     
    SOLUTION:
     
    The core idea of the design is inspired by the School bus yellow bumper & the tyre.
     
    The design is a simplified version of the same.
     
    KEYWORD:
     
    School bus yellow bumper & the tyre.