• THE CHALLENGE:
     
    To create verbal & visual branding for ABB Employee education programme.
     
    SOLUTION:
     
    The purpose of the organisation was to empower the employees by interactive knowledge module, for their personal & professional growth.
     
    We summed the purpose of the organisation in three words drive, ambition and momentum. Also cleverly integrated the '+' from the ABB logo in the recommended design.
     
    KEY WORD:
     
    Drive, Ambition & Momentum