Anton&Anton Private Label packaging

  • TRANSFERING THE JOY AND FRESHNESS OF THE FOOD INTO THE PACKAGING

    We designed the packaging for Anton&Anton's private label product line. The design is based on the look of their new store Kioski which was designed by Bond Design Agency.
    All the products are carefully picked from local producers who follow the same ethical rules as Anton&Anton. The story of each producer is told in the packaging and the illustrations and icons complement the story.

    ART DIRECTION, PACKAGING DESIGN, ILLUSTRATION
  • 1. "The chickens have their own field" 2. "The roosters protect the hens" 3. "Sunlight around the year"
  • The chickens live over 100 years old
  • "You didn't lay that egg did you?"
  • "Hey honey, I'm hooked in you!"
  • 1. "Pretty dark" 2. "Fairly light" 3. "Damn dark"
  • 1. "To accompany your dessert" 2. "For the afternoon death" 3. "To the slow mornings"
  • 1. "For the summer minded 2. "Also to the adult taste" 3. "For the sick teddy bear" 4. Crisp"
  • 1. "Classic" 2. "Like your grandma made it" 3. "The whole family's favourite"