Nasdaq recently developed an anti-money laundering software, a revolutionary tool that banks now use to detect malicious activity in a fraction of the time (and much more accurately) than a human analyst would be able to.
• • •
The 'ripped' branding I developed speaks to the act of revealing what is beneath the surface, in this case financial crime. It captivates the viewer by evoking a clean, modern, technological-centered feel.
Not only did I produce a series of informative white-papers, but I also worked closely with the Market Technology sector of our business to conceptualize, design, and develop an interactive web page to entice people to sign up for a demo.
First, I worked in Adobe XD to create the assets and layout of the site. Then, I art directed a talented external developer to achieve the desired result on mobile, web, and tablet.
The branded paid and organic social campaigns lead directly to the interactive webpage to create a unified, seamless experience.
Astounding stats capture the viewers' attention before getting into the heart of the product.
I designed in clear directives so the viewer knows what to do when they come upon the first interactive section. Note how the mouse also changes view, indicating an interactive/clickable component.
There is a 'contact us for a demo' button on the left side of the page at all times.
There are also sound effects, and the option to turn them off clearly located at the bottom of the page.