Some simple, non permanent signage would be placed over the marquee to dress up the front of the building. The sides of the marqee would have easily replaceable signs that would show the films that will be playing on that day.
Posters would adorn the from of the street level and two of the F logotypes would be applied to the upper portion of the theater for additional branding. I initally planned to place more on the top, but it would have interfered with the architectural details of the building.
I wanted to avoid doing any permanent changes to the theater's façade to keep budgets lower, in addition to the venue being used for other events for the rest of the year.