Cambridge Sensoriis Ltd. is a radar imaging company, for cars, roads, unmanned-aerial-vehicles (drones!), etc.
They reached me with a challenge of creating a modern, creative and meaningful brand identity for their business that clearly stand them out among their competitors.
I made sure that the identity for Sensoriis clearly shows what the actually do, so to make sure this I made a dozens of sketches and after finalizing the right direction I went ahead.
After having the meaning nailed down, I made sure the logo had a friendly vibe through the rounded shapes and balanced proportions.
A geometric modern typeface, warm colors and a branded pattern created from funnels where the perfect combination to achieve the feels we aimed towards - lighthearted and professional, equal parts human and effective.
Thanks for Watching!
The main goal of this project was to develop a modern identity for Cambridge Sensoriis Ltd. so that this radar imaging company can get more and more leads in terms of their devices working in cars, roads, unmanned-aerial-vehicles (drones!), etc. And I'm so happy that they actually got more than what they were looking for.