I was born and raised in Botswana. Growing up, as a child I was inspired by the works of Phidias and Leonardo Da Vinci for their artistry, creativity and ingenuity. This fascination coupled with a strong background in fine arts education sparked my interest in the creative professions and persuaded me … Read More
I was born and raised in Botswana. Growing up, as a child I was inspired by the works of Phidias and Leonardo Da Vinci for their artistry, creativity and ingenuity. This fascination coupled with a strong background in fine arts education sparked my interest in the creative professions and persuaded me to undertake a Bachelors degree in Industrial Design at the University of Botswana. At present, I hold a Master of Science in Communications Design from Pratt Manhattan in New York City. In my Master’s thesis I covered a number of creative expertise in areas such as: Design Strategy, Applied Creativity, Organizational Innovation, Visual Sense-making, Open Innovation, and Service Design.
I have worked as a design strategist, innovation facilitator and communications designer for several small and medium corporations. Part of my design work covers: business design, design-driven innovation, new product and service development, creation of brand experience frameworks, development of innovation strategies, development of brand strategies and brand identity designs, creative problem framing and problem solving, corporate communications and Advertising Design. In addition, I have done some work in, capacity building, information visualization, strategic brand positioning, for clients ranging from telecommunications companies, retail stores, financial institutions, and non- profit organizations. My work experience includes a stint in the United States, where I worked as a Communications Designer and Design Educator. I am currently a Communications Design practitioner, Innovation Facilitator and lecturer of Design at the University of Botswana. As an undergraduate student I was honoured as the Botswana representative at the 2008 Design Achievers Conference held in Pretoria, South Africa.
My research interests are geared towards design and business innovation: with vital interest in problem framing and its applications to business challenges. I am also interested in visual-sense making and its application to business innovation, as well as innovation processes and their applications to corporate strategy development, business development, capacity building, and strategic positioning.
I believe, as the world of business grows increasingly complex, problem framing becomes more critical. Today’s ‘wicked problems’ cannot be solved using scientific facts or rational methods of thinking. In my view, they need new approaches and design methodologies and processes have proven to yield great success. I feel, by nature, the process of design is about synthesis and sensemaking, during which designers work towards organizing complexity and finding clarity within chaos. I also feel that as a human-centred activity, design offers new ways of problem solving and solution generation through a collection of social approaches; it offers alternative ways to look at organizational innovation helping businessmen understand more fully the creative and social life of their firms. To that end, I feel that design stands as a function of business, an integral part essential to all levels of business operation: from top management, middle management down to implementation levels. Read Less